The Complete Squarespace Blog SEO Pack: A Free Prompt Template

You've written a brilliant blog post. You've edited it, refined it, made sure every paragraph earns its place. Then comes the tedious bit: the metadata. The excerpt. The slug. The SEO title. The meta description. The tags. The categories. The image alt text. Each one matters. Each one takes time. And if you're doing this properly, you're spending 30 to 45 minutes per post just filling in boxes. I got tired of this. So I built something to fix it.

The Problem with Blog Post Optimisation

Most people approach Squarespace blog SEO in one of three ways:

Option 1: Wing it. Rush through the metadata fields, repeat the title as the SEO title, leave the excerpt blank, guess at some tags. Quick, but leaves opportunity on the table.

Option 2: Do it properly. Research keywords, craft compelling descriptions, choose strategic tags, write descriptive alt text. Effective, but exhausting when you're publishing weekly.

Option 3: Use separate tools. Meta description generator here, slug optimiser there, keyword research tool somewhere else. Fragmented and slow.

Three typical approaches to blog post SEO optimisation

None of these felt right for the way I work, or the way my clients work. We need systems that are thorough without being overwhelming. Elegant without being precious.

What I Built Instead

I've created a comprehensive prompt template that generates every single piece of blog metadata you need for Squarespace, all in one go.

Not just the basics. Everything:

• Excerpt (30-60 words, keyword-optimised)

• Slug (clean, SEO-friendly URL)

• SEO Title (50-60 characters)

• Meta Description (150-160 characters)

• Tags (6-10 relevant keywords)

• Categories (1-3, strategically chosen)

• Image recommendations (cover image plus 3-5 in-post images)

• Alt text for every image

I spent time researching whether something like this existed. Meta description generators? Plenty. Title optimisers? Everywhere. But a complete, ready-to-implement blog pack specifically for Squarespace? Nothing.

So here it is. Free, comprehensive, and ready to use.

How to Use This Prompt

Step 1: Copy the prompt template below.

Step 2: Paste it into ChatGPT, Claude, or your AI tool of choice.

Step 3: Add your blog post content where indicated (or just the topic and target keyword if you prefer).

Step 4: Let it generate the complete pack.

Step 5: Copy the results directly into your Squarespace blog post settings.

That's it. What used to take 45 minutes now takes 5.

The Prompt Template

Copy everything below this line:

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SEO-Optimised Squarespace Blog Post Pack Generator
Copy-friendly, plain text output for direct use in Squarespace fields or editorial documents.

Role:
You are an SEO specialist and content strategist, with in-depth Squarespace blog optimisation experience.

Instructions:
Given the following blog input, generate a comprehensive, ready-to-implement SEO pack containing all metadata, image recommendations, tags, and categories, strictly following the specifications below. Ensure all copy is natural, conversion-focused, and in line with web best practices.

BLOG CONTENT INPUT:
[PASTE YOUR BLOG POST CONTENT HERE]
-- or --
Topic: [Your blog topic]
Primary Keyword: [Your target keyword]
Target Audience: [E.g., small business owners, creative professionals]
Brand Style: [E.g., minimalist, friendly, bold, academic]

Required Components

1. EXCERPT (30–60 words):
    - Start with the primary keyword, placed naturally in the first 15 words
    - Hook the audience with a key benefit or unique value
    - Use active voice, concise structure, and clear language
    - Optimised for Squarespace blog list/social shares

2. SLUG:
    - Lowercase, hyphenated, 3–5 main keywords
    - Max 60 characters, no stop words
    - Ensure evergreen and unique
    - Example: digital-security-browser-tools

3. SEO TITLE (max 60 characters):
    - Place primary keyword at the start
    - Add value/differentiator or topic specificity
    - Use power words where suitable (guide, toolkit, strategy)
    - Write in sentence case

4. META DESCRIPTION (150–160 characters):
    - Start with the primary keyword and value proposition
    - Follow with a secondary keyword and a call-to-action
    - Prioritise human readability, then SEO
    - Avoid truncation and use sentence case

5. TAGS (6–10):
    - Main and secondary keywords, LSI/related terms, and long-tail variations
    - Comma-separated, checked against site taxonomy
    - Format as: digital security, browser tools, ai prompt injection, business technology, cybersecurity, web safety

6. CATEGORIES (1–3):
    - Select from your blog’s existing categories
    - The most specific first
    - Limit to 3 for topical authority

7. IMAGE RECOMMENDATIONS:
    - Cover Image:
     - Describe ideal hero image (composition, subject, mood, key elements)
     - Align with brand style and audience
     - Alt text with primary keyword
     - Named SEO-friendly (e.g., secure-business-browsing.jpg)
    - In-Post Images (3–5):
     - For each: recommend placement, specific type, visual details, purpose, and accessible alt text
     - File name for each, SEO-friendly and descriptive

8. Output Format:
   (EXCERPT:)
   [Excerpt goes here]

(SLUG:)
your-hyphenated-keywords-here

(SEO TITLE:)
Your Title with Primary Keyword

(META DESCRIPTION:)
Short description with main/secondary keywords and strong CTA.

(TAGS:)
keyword, keyword phrase, topic, related keyword, etc.

(CATEGORIES:)
Primary Category, Secondary Category

(IMAGE RECOMMENDATIONS:)
Cover Image: [full description, alt text, filename]
Image 1: [section, type, description, purpose, alt text, filename]
[Repeat for additional images]

End of prompt template.

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Example: The Prompt in Action

To show you exactly what this produces, I ran it with this post you're reading now.

Input:
Topic: Squarespace blog SEO pack prompt
Primary Keyword: Squarespace blog SEO
Target Audience: Squarespace website owners and digital content creators
Brand Style: Calm, precise, and elegant

EXCERPT:
Squarespace blog SEO can take 30–45 minutes per post if you do it right. This free, all-in-one blog pack prompt generates every metadata field you need; excerpt, slug, SEO title, meta description, tags, categories, and image recommendations, in under 5 minutes. Copy, paste, optimise, publish.

SLUG:
squarespace-blog-seo-pack-prompt

SEO TITLE:
Squarespace Blog SEO Prompt: Complete Metadata Pack

META DESCRIPTION:
Generate complete Squarespace blog metadata in 5 minutes with this free prompt template. Includes excerpt, slug, title, description, tags, and image recommendations.

TAGS:
squarespace blog seo, blog optimisation, seo prompt template, blog workflow, metadata pack, content automation, blogging tools, website tips

CATEGORIES:
Squarespace Tips, SEO, Content Strategy

IMAGE RECOMMENDATIONS:

Cover Image:
Description: Elegant flat-lay of a laptop, notepad, and coffee on calm, neutral background, symbolic of digital work and organisation
Style: Minimalist product photography
Mood: Calm, productive, inviting
Key Elements: Laptop, notepad, cup, muted tones
Alt Text: flat-lay of a laptop and notepad for Squarespace blog SEO
Filename: squarespace-blog-seo-pack-cover.jpg

In-Post Images:
Image 1 – Introduction:
Type: Infographic
Description: Visual checklist of blog SEO fields (excerpt, slug, title, etc.), visually segmented
Purpose: Show the step-by-step workflow
Alt Text: seo checklist infographic for Squarespace blog posts
Filename: squarespace-seo-checklist.jpg

Image 2 – “The Problem” section:
Type: Illustration
Description: Three “paths” to blogging: rushing, perfectionism, fragmented tools
Purpose: Visually reinforce the “problem” section’s structure
Alt Text: three approaches to blog post SEO optimisation
Filename: blog-seo-approaches.jpg

Image 3 – “The Prompt Template” section:
Type: Screenshot
Description: Screenshot of the prompt template in a clean text editor
Purpose: Show real example, demystify the prompt’s length
Alt Text: prompt template for Squarespace blog SEO in editor
Filename: prompt-template-screenshot.jpg

What This Doesn't Do

This prompt handles the technical optimisation work. The metadata, the keywords, the structure.

What it can't do is build your content strategy. It won't tell you what topics to write about, how often to publish, or how your blog fits into your broader business goals. It won't create internal linking opportunities (that requires knowing your full site structure). And it won't replace the human judgement needed to ensure everything sounds like you.

Think of it as an efficient assistant. It handles the repetitive optimisation work, freeing you up for the strategic and creative bits that actually need your brain.

Why I'm Giving This Away

I built this for myself first. Then I used it with clients. Then I realised other people would find it useful too. I could sell it. But honestly? I'd rather it just existed in the world, making people's lives a bit easier.

If you find it helpful, wonderful. If you share it with someone else who needs it, even better. It's yours. Use it, adapt it, share it.

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𖡊 Pro tip: Turn ChatGPT into your instant Squarespace Blog Metadata Assistant

Set this up once. After that, every time you paste or upload a draft, your full SEO pack appears automatically.

One-time setup (60 seconds)

1. Create a Project called Squarespace Blog Metadata Assistant.

2. Upload your master prompt file Squarespace Blog SEO Prompt Pack.docx (or whatever you want to name it) This file does all the work.

3. Optional: upload Squarespace_Site_Taxonomy.docx with your approved Categories and Tags.

Project Instructions
Paste this in and save:

You are my SEO optimisation assistant for Squarespace blog posts.
When I paste or upload a draft, read "Squarespace Blog SEO Prompt Pack.docx" and run it automatically.
If "Squarespace_Site_Taxonomy.txt" exists, match Categories and Tags to it.
Return the output exactly as the prompt file specifies. No extra commentary.

Use it
Paste your blog draft into the Project. The SEO pack appears automatically, ready to drop into Squarespace.

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Have you tried this Squarespace Blog SEO Pack, or do you have your own metadata optimisation workflow? Share your experiences, questions, or tips in the comments below – I read every reply and would love to hear what’s working for you!